ADvantage invests in early-stage technology companies aimed at shaping the future of sports.

ADvantage is backed by leAD Sports, an initiative spearheaded by the grandchildren of Adi Dassler to further sports innovation, and global hybrid venture capital platform, OurCrowd

ADvantage is leveraging a strong global network to source leading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports. Led by serial entrepreneur and accomplished venture builder Christoph Sonnen and venture investor and professional athlete Jeremy Pressman, ADvantage is targeting a diversified portfolio of 15 startups from around the world. 

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About leAD: leAD – legacy of Adi Dassler – is a powerhouse for sports tech entrepreneurship and investment backed by a unique shareholder group and hundreds of active mentors from the world of sports.

Adi Dassler’s oldest daughter and her three sons have recently initiated a commitment to leverage Adi Dassler’s legacy to create a new platform for sports technology entrepreneurship and innovation. Its founders’ legacy in sports and extensive network in the global sports industry bring together some of the most sought-after experts in the field to fund and nurture remarkable sports startups. This next-generation platform which includes an accelerator, a business builder and a fund, is creating an unprecedented ecosystem for sports technology value creation.


About OurCrowd: OurCrowd is the leading global equity crowdfunding platform for accredited investors. Managed by a team of seasoned investment professionals and led by serial entrepreneur Jon Medved, OurCrowd vets and selects opportunities, invests its own capital, and brings companies to its accredited membership of global investors. OurCrowd provides post-investment support to its portfolio companies, assigns industry experts as mentors, and takes board seats. The OurCrowd community consists of almost 25,000 accredited investors from over 150 countries. OurCrowd has raised over $750M and invested in 150 portfolio companies and funds.