ADvantage was created to fill a gap in the sports tech ecosystem. While the initial and later stage markets have developed substantially, there have been relatively few investors focused on sports companies as they scale from young seed stage startups to significant revenue generation.

That’s where ADvantage comes in. The fund aims to support remarkable sports tech startups with investment, connections, and knowledge from the world of sports that will help them further their business. The goal is to fundamentally change the future of sports by investing in technologies and entrepreneurs.

ADvantage is leveraging a strong global network to source leading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports. The fund targets a diversified portfolio of 15 startups from around the world and has already announced their first investment.

Our focus areas

We are looking for passionate sports entrepreneurs at the series A stage in the following sports tech verticals:



After reviewing 1,000+ sports related investment opportunities from around the world during the last 2 years, we have identified Israel, the US and Europe as regions we believe present strong prospects in the near to medium term to generate sports technology companies with outlier return potential.

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our team

Christoph Sonnen
Partner ADvantage

Jeremy Pressman
Partner ADvantage

Alexander Bente
Principal ADvantage