ADvantage was created to fill a gap in the sports tech ecosystem. While the initial and later stage markets have developed substantially, there have been relatively few investors focused on sports companies as they scale from young seed stage startups to significant revenue generation.
That’s where ADvantage comes in. The fund aims to support remarkable sports tech startups with investment, connections, and knowledge from the world of sports that will help them further their business. The goal is to fundamentally change the future of sports by investing in technologies and entrepreneurs.
ADvantage is leveraging a strong global network to source leading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports. The fund targets a diversified portfolio of 15 startups from around the world and has already announced their first investment.
Our focus areas
We are looking for passionate sports entrepreneurs at the series A stage in the following sports tech verticals:
Serial entrepreneur and early employee at Red Bull
20+ years’ experience building and selling ventures
Former semi-pro surfer & manager of the German olympic waterpolo team
Israel’s only active pro athlete and venture capitalist
5 years in VC with specific focus on sports tech (incl. freeD)
Strong connections in sports
Co-founder of multiple family businesses to continue the legacy of his great-grand father
Master in Accounting and Finance at top school in Europe
Former competitive tennis player