ADvantage was created to fill a gap in the sports tech ecosystem. While the initial and later stage markets have developed substantially, there have been relatively few investors focused on sports companies as they scale from young seed stage startups to significant revenue generation.

That’s where ADvantage comes in. The fund aims to support remarkable sports tech startups with investment, connections, and knowledge from the world of sports that will help them further their business. The goal is to fundamentally change the future of sports by investing in technologies and entrepreneurs.

ADvantage is leveraging a strong global network to source leading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports. The fund targets a diversified portfolio of 15 startups from around the world and has already announced their first investment.

Our focus areas

We are looking for passionate sports entrepreneurs at the series A stage in the following sports tech verticals:



Global opportunity

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our team

Christoph Sonnen
Partner ADvantage

  • Serial entrepreneur and early employee at Red Bull

  • 20+ years’ experience building and selling ventures

  • Former semi-pro surfer & manager of the German olympic waterpolo team

Jeremy Pressman
Partner ADvantage

  • Israel’s only active pro athlete and venture capitalist

  • 5 years in VC with specific focus on sports tech (incl. freeD)

  • Strong connections in sports

Alexander Bente
Principal ADvantage

  • Co-founder of multiple family businesses to continue the legacy of his great-grand father

  • Master in Accounting and Finance at top school in Europe

  • Former competitive tennis player